In the modern market having your own website has become essential in building your business and marketing to your customers. Many retail stores have already begun utilizing this option, but more often than not don’t understand the commitment necessary to make it successful. Having a website goes far beyond getting a web developer to build your site, in this post we discuss some things you can do post launch to ensure you are using your website to its full potential.
Updating your website is essential to not only update your customers with the latest information, but to boost you site in Google Rankings. Google recognizes when a website is updated, and rewards sites with new, relevant content. I have seen to often websites with stagnant content struggling to rank for relevant keywords.
A blog is a great way to keep your customers updated and informed about the your product of service. Also, if you set up a subscription system it encourages customers to return to view new information. (If you haven’t already, subscribe to our blog!) A blog is also a great way to generate new content regularly, which we already discussed boosts your rankings on Google.
SEO (Search-Engine-Optimization) is the art of tailoring your website’s content to rank well on Google. Over the last 10 years SEO has become increasingly important, and most websites implement some form as they develop their website. If you aren’t utilizing SEO to grow your website, I highly suggest you do. It can be an investment if you have no previous knowledge, but there are lots of resources out there to teach yourself. I have provided links to these resources below.
As you develop your website, be sure to set aside the time and money to continue to promote your website post launch. If you follow these steps you are on the right path to drive qualified traffic to your website!