Swing Kingdom on the Price is Right
For close to 20 years Swing Kingdom has been at the forefront of poly swing set innovation, and has recently been stepping out of the box with their advertising. You may have seen Lancaster County native Josh March on American Ninja Warrior sporting a Swing Kingdom shirt on national television as he used Swing Kingdom products to train in preparation for the competition. On April 22nd, 2019 a Swing Kingdom swingset was featured in the showcase round of The Price is Right, showcasing their product to thousands of viewers watching across the country. Swing Kingdom have consistently updated...
Drive Sales to Local Business
In this week’s post we discuss some ways to attract local customers to your brick and mortar retail store. Some of these are classics, some may be new to you. Either way, I hope this post can help you build your business, and get more customers in to your store! One classic way to drive sales to your store is to hold an event, in my years in the business I have seen this work time and time again. This doesn’t just mean running a sale. Holding a themed event with free food and giveaways alongside a sale goes a long way; never underestimate the power of free food! This can drive hundreds of...
As the wholesale market for outdoor products, furniture, and crafts continues to evolve, wholesale shows and expos remain a staple in our community. When I began working in wholesale I anticipated the market, like most other markets, to be dominated by online advertising and promotion. I was surprised to find that many of the manufacturers I would be dealing with wouldn’t have their own websites, and rely almost entirely on wholesale shows for their advertising. So, after all these years, what keeps wholesale shows relevant? First and foremost, wholesale shows give buyers the opportunity to...